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It's not clear why this might be, but other studies have found that people whose names start with letters early in the alphabet tend to have more education and higher incomes, or it may have to do with a quirk in how search results are displayed, the researchers speculated. Poor spelling is equally frowned upon — read it over before you click send! Women, it seems, are more flexible than men about matching people to their criteria. It can be hard to self-promote and this app eliminates that problem.